The Chick-fil-A effect
The link above spends a great deal of time detailing the outrage, loss of corporate partnerships and generally vilifies the company. Below is the last entry in the very long piece and, of course, my point.
"Financial effectSales increased after the controversy. According to news coverage following the controversy:
Chick-fil-A's sales soared 12 percent, to $4.6 billion, in 2012. The good fortune follows several years of impressive expansion and strong sales, which have pushed the privately held company's valuation north of $4.5 billion, making billionaires out of its founders ... These latest sales data are just further proof that all that negative coverage didn't hurt demand for chicken sandwiches among Chick-fil-A's core consumers.
— Joe Satran, The Huffington Post"
The Huffington Post, which I referenced recently is a lefty outlet. Note how the author attempts to minimize what really happened to boost sales. It is not "that negative coverage didn't hurt demand". Negative coverage put a rocket under demand as those of us who were fed up with the oppression of the PC culture quietly, but effectively, neutered it.
Among the most important factors that gave us President Donald Trump is the corrosive effect on our civilization of political correctness which tries to shame and/or outlaw any opinions inconsistent with their own.
The left is at it again, in spades. Boycotts of Trump brands and particularly Ivanka Trump brands are under vicious PC attack everywhere. Her brands have reportedly discontinued by several major retailers including Nordstrom and Sears/Kmart.
Meanwhile, her perfume brand has leaped to #1 at Amazon. The Chick-fil-A effect is underway, and will, no doubt, continue.
It is worthwhile noting, in my opinion, that at the time of their kerfuffle, Chick-fil-A was a significant contributor to organizations opposed to same-sex marriage and the expansion of LXQXWZ or whatever it is, "rights". Being a responsible, law abiding corporate citizen, the company stopped donating to most of those organizations after the Supreme Court decision mandating same-sex marriage.